Before crossing over to copywriting and journalism I spent my early years in the travel industry working in luxury lifestyle PR. I headed up 15 clients, including Waldorf Astoria Hotels, Conrad Hotels & Resorts, Rosewood Hotels & Resorts, YTL Hotels, Sani Resort and Inspiring Travel Company, and left the company as its youngest account director to take up a role as associate editor at Escapism magazine.

Today, I use those skills (and essential lessons learned as an editor and journalist) to support clients with communication strategy and content, from press releases to trends reports. From my years in a busy PR role, I know that it’s often the brainstorming of creative ideas and actual writing of press releases, pitches and trends reports that can often be neglected – especially when juggling the day-today demands of journalists and clients. I can take these off your hands, quickly getting to know your brand values and writing the type of press releases that journalists want and need in their inbox. I like to be seen as a supportive extension to your team – just one that you don’t have to commit to five days a week!

I don’t just work to a brief, but help you pinpoint what your story is, and – crucially – how to make it interesting and relevant to media. I’ve loved working with brands including Brand USA, G Adventures and Sani Resort in this capacity (head to this page to hear how they’ve found working with me.

– Press release idea generation and writing for tourist boards, hotels, travel companies and lifestyle brands
– Succinct, bespoke press pitching with a unique journalistic POV
– Internal announcements for luxury hotels
– Trend reports – digesting data and writing media-friendly reports that generate coverage
– Customer communication support (email, website and more)