Before crossing over to copywriting and journalism I spent five years working in luxury travel PR, heading up 15 clients – including Waldorf Astoria Hotels, Conrad Hotels & Resorts, YTL Hotels, Sani Resort and Inspiring Travel Company – as account director before I left.

Today, I use those skills – and lessons learned as an editor and journalist – to support clients with crisis communications, internal announcements and press releases. Regular clients include Brand USA (research and writing dozens of themed press releases) and Sani Resort, supporting with urgent press and client communications and internal announcements.

I know too well that’s it’s the creative ideas and actual writing of press releases that are often neglected in busy press roles. I can take these off your hands, quickly getting to know your brand and message and writing the type of press releases that journalists need in their inbox.

– Press release writing for tourist boards, hotels, travel companies and lifestyle brands
– Internal announcements for luxury hotels
– Customer communication support (email, website and more)